Emotikings

Emotikings are a new way of expressing yourself in the digital era, using some of the King's Royal Awesomeness in the process.
A package of GIF animations to post on forum threads, intriguing images to use in profiles and a series of King Emoticons to install in any instant messaging program.

Anyone can just add the crown before any normal emoticon and what once was just a smiley :-) becomes an Epic Royal Double Pistol Smile: 3:-).

Agency: Crispin Porter + Bogusky
Role: Concept, Senior Writer